At a time of the year when car insurance is the last thing on most individual’s minds, Confused.com were hoping to change this by providing the perfect Christmas soundtrack for the long journey home. We secured a partnership between Confused.com, the UK’s longest-running insurance comparison site and Spotify in order to make the drive home for Christmas an enjoyable one!
We were able to get the popular comparison site to join forces with Spotify to deliver bespoke Christmas playlists inspired by users’ top streamed trackers. Each playlist is personalised for each individual based on the length of people’s journey home for Christmas and their desired level of festivity.
This marks the first partnership between Spotify and Confused.com, as the insurance comparison site has traditionally been focused on traditional media channels. The campaign delivers an innovative digital experience powered by Spotify’s extensive musical catalogue to create personalised playlists inspired by user’s drive home for the holidays.
Users will be driven to the playlist creation microsite from audio and display ads on Spotify and the campaign will also be supported by paid social from Confused.com’s owned channels.
The partnership was created to connect with music-loving audiences in an interesting and impactful way.