McDonald’s

Good Times with Tinie Tempah & Little Mix

Our role was to drive brand affinity. They wanted people to feel like McDonald’s was ‘a brand for them’
McDonalds were seeking a solutions that went beyond simple badging and that would give them a tangible role for enhancing/creating new live musical “Good Times”.

Comms objective was to strengthen affinity between the audience and McDonald’s by making McDonald’s synonymous with “Good Times”. Our business objective was to deliver the message that McDonald’s is “working hard to be the UK’s best loved restaurant company”. Our strategy was that McDonald’s makes it easy for you to enjoy the stuff you love. It makes ‘Good Times’ easy to enjoy no matter where you are. “Good Times Live” was a non consumer facing platform that allows us to celebrate the Good Times that are taking place in McDonald’s every day and create new Good Times that link back in store but are rooted in culture and audience passion points.

WE TURNED MCDONALD’S INTO A NIGHTCLUB WITH TINIE TEMPAH & LITTLE MIX PERFORMING SURPRISE GIGS

21 MILLION REACH ACROSS THE CAMPAIGN

RESULTS

The ‘Good Times’ activations achieved record-breaking engagement at scale – they provided McDonald’s with the highest engagement it has ever seen for paid posts, with eight times the usual level across Facebook and Twitter. View times were over a third higher than Facebook norms, and nearly double that for the longer videos, showing that the audience loved the ‘Good Times’. 21 million reach across campaign 13.9 million unique views across the Tinie Tempah content Average 84% View Through Rate of Tinie Tempah content on YouTube Tinie Tempah was one of the first in the UK to support a Livestream unit (with paid promotion) for Tinie Tempah Facebook Livestream Over 1 Million organic views driven by talent across platforms

CREDITS

Creative Director

Matt Cole

Creative

Andrew Wilson & Tom Blackwood

Head of Talent and Production

Andy Holland

Producer

Laura Botten

Account Handler

Jess Sinclair & Kelly Suckling

Designer

Michael Ballantyne

Media Agency

OMD