Good Times Summer Activations

To reward and drive affinity with McDonald’s core audience of families and young adults over the summer of 2016, Drum assembled talent and formats that this audience loves and developed and executed a series of unique ‘Good Times’ activations. Tapping into popular culture, high profile music and social talent, including Tinie Tempah, Little Mix, Joe Charman, Niki & Sammy and Rio Ferdinand, were used to create brand experiences that were as entertaining to watch on McDonald’s social pages as they were to experience first-hand. Tinie Tempah took part in a surprise gig and live stream, while Little Mix took part in a flash mob gig and surprised a superfan. THE RESULTS The ‘Good Times’ activations achieved record-breaking engagement at scale – they provided McDonald’s with the highest engagement it has ever seen for paid posts, with eight times the usual level across Facebook and Twitter. View times were over a third higher than Facebook norms, and nearly double that for the longer videos, showing that the audience loved the ‘Good Times’. 21 million reach across campaign 13.9 million unique views across the Tinie Tempah content Average 84% View Through Rate of Tinie Tempah content on YouTube Tinie Tempah was one of the first in the UK to support a Livestream unit (with paid promotion) for Tinie Tempah Facebook Livestream Over 1 Million organic views driven by talent across platforms


Creative director

Matt Cole

Head of talent and production

Andy Holland

Account handler

Jess Sinclair & Kelly Suckling

Media agency



Andrew Wilson & Tom Blackwood


Laura Botton


Michael Ballantyne