Not on the High Street (NOTHS) wanted to drive awareness and consideration of their online market place, especially around the Christmas period to encourage their target audience ‘Mrs. Aspirational’ to turn to NOTHS for all their thoughtful gifting needs. Drum’s solution was to show how the story of the makers and the craft of their products adds depth and value to the thoughtful gifts you can buy from NOTHS this Christmas and beyond.
We call this ‘Handmade with Love’, connecting the journey of how an object was made to the thoughtfulness of the perfect Christmas gift, in turn making NOTHS the destination for thoughtful gifting.
After three weeks the campaign had 103,796 unique users, completely surpassing the KPI of 85,000 for the whole campaign. We also saw 163,249 page views, 528,772 video views on and off platform, 2 mins 12 secs average dwell time. A great campaign with some fantastic results!
Head of Planning
Commercial Partnership Executive