Notonthehighstreet.com

Handmade With Love

Not on the High Street (NOTHS) wanted to drive awareness and consideration of their online market place, especially around the Christmas period to encourage their target audience ‘Mrs. Aspirational’ to turn to NOTHS for all their thoughtful gifting needs. Drum’s solution was to show how the story of the makers and the craft of their products adds depth and value to the thoughtful gifts you can buy from NOTHS this Christmas and beyond.

We call this ‘Handmade with Love’, connecting the journey of how an object was made to the thoughtfulness of the perfect Christmas gift, in turn making NOTHS the destination for thoughtful gifting.

THE FILMS REACHED AN INCREDIBLE 528,772 VIEWS ON AND OFF PLATFORM

WITH A 2 MINS AND 12 SECONDS AVERAGE DWELL TIME

RESULTS

After three weeks the campaign had 103,796 unique users, completely surpassing the KPI of 85,000 for the whole campaign. We also saw 163,249 page views, 528,772 video views on and off platform, 2 mins 12 secs average dwell time. A great campaign with some fantastic results!

CREDITS

Creative Director

Claire Baker

Mid-weight Creative

Andy Wilson

Head of Planning

Suneil Saraf

Business Director

Sarah Cabey

Account Director

Catarina Barroso

Account Manager

Samira Bouazza-Marouf

Strategist

Flora MacMillan-Scott

Commercial Partnership Executive

Felicity Lister