Mission Possible With Eurotunnel

Eurotunnel wanted Drum to launch its summer campaign in a new and exciting way that would appeal to families. In partnership with the new Mission Impossible: Fallout film, Drum created an ad that uses parallel themes to the film whilst also making use of the iconic Mission Impossible soundtrack to show how getting your family on holiday is in fact a mission very much possible with Eurotunnel. The campaign showcases the ease and convenience of travelling with Eurotunnel - from Folkestone to Calais in just 35 minutes. You can pack your car full of everything you might possibly need – including your dog. Drum captured the ease and convenience of a family journey to France using Eurotunnel le shuttle, whilst using iconic music and references from the Mission Impossible films and adding a bit of humour to deliver a fun and light-hearted ad. The campaign launched across digital, cinema and social.

CREDITS

Creative

Tom Blackwood

Producer

Maree Gecks

Producer

Phil Harris

Business Director

Barty Mee

Designer

Michael Ballantyne

Creative

Claire Baker

Producer

Holly Turner-Smith

Partnerships

Felicity Litser

Senior Account Manager

Katie Beardsley