With Love from Rafaello

Raffaello are very much linked to ‘romance’ and ‘love’, they see their products as an emotional token as opposed to just a praline. With Valentine’s Day being a key period for the brand, we wanted to create a piece of content that provoked an emotional response and would gain cut-through in a cluttered market. We wanted the piece to feel modern yet classic, looking at love from a light-hearted, contemporary point of view.