'OMEN by HP Presents…The Next Gen Athletes’ is a 4 minute documentary, demonstrating HP’s commitment to eSports. We explored how eSports athletes can learn from traditional sports to help them dominate the game. Executed through a media partnership with PC Gamer and launched to an audience of gamers and industry guests at a special event, this eye opening film features three UK eSports players from Team Infused; Ryan ‘Doomsee’ Graham, Sebastian ‘Sebadam’ Adamatzky and Jordan ‘EyeIgnite’ Stellon. They were invited to undertake a series of tests whilst playing Rocket League using the OMEN by HP gaming product, including eye tracking, mouse and key logging as well as emotional testing. By squashing gamer sterotypes and exploring the big business of eSports through science and technology DRUM has seamlessly woven Omen by HP into the lives of their perfect target audience.
Our campaign delivered an overall reach of circa 4m. Estimated 680,500 views across social for all videos (paid and organic) but delivered over 900k views. The short-form video drove a VTR of 28% vs. previous campaigns with 30” videos driving an average VTR of 12%!
James Worsley and Pedro de la Fuente
Ben Jewkes & Lee Pitman