When we’re showcasing the brilliant work we’re proud of, announcing Drum news or revealing the exclusive events we’re hosting (watch this space).
For The Love of Branded Content
'People don't read ads. They read what interest them' Drum MD Luke Southern has written a piece for the Branded Content Marketing Association discussing why good branded content should be indistinguishable from great entertainment, how we cut through the clutter, as well as advice to brands looking to get into the often confusing content space.
Scroll to page 7 on the link below for Luke's essay.
Drum are proud to host 'Creating Global Cultural Moments' with Hamish Hamilton at Cannes Lions 2017... Join us for a rare insight into the mind of the man behind some of the world's iconic live events, such as the The Super Bowl Half Time Shows, The OSCARS , The Victoria’s Secret Fashion Shows and The London 2012 Olympic Opening & Closing Ceremonies.
In an algorithmic world where the media we consume is ever more personalised, targeted and contextual, Hamish will talk about creating unique, market leading and energising events which cut through culture and engage audiences through the power of emotional connection.
Reserve your ticket by clicking on the link below.
Frank You is an event designed by Drum to encourage women from the Communications industry to be frank with one another - sharing the good, the bad and the ugly of their career journeys, no holes barred!
For this special event at Cannes Lions, we are welcoming inspirational women, Thalia Mavros, CEO & Founder at The Front, and Alex Goat, CEO of Livity London to tell their own leadership stories, followed by networking drinks at the Media Monks villa. We'd love to see you there, RSVP below.
For further information about Frank You events please contact Natasha Taylor on email@example.com.
Thinkbox TV Planning Awards: Age UK Shortlisted for Best use of TV
Thinkbox today announced the shortlist of entries for the Thinkbox TV Planning Awards, which are being held on the afternoon of 29 June at One Marylebone in London. The awards, in conjunction with Campaign, celebrate brilliant TV planning.
Last year’s Grand Prix went to Manning Gottlieb OMD for Age UK with their campaign for ‘‘Telling the real story of Christmas to tackle loneliness’. This year’s field is led by MediaCom with 6 shortlisted entries.
By category, the shortlisted entries are:
Best use of TV And
Manning Gottlieb OMD and Drum for Age UK: ‘Power of One x Power of Many = Ending Loneliness’
MediaCom for Tesco: ‘Tesco Christmas 2016…bring it on!’
MediaCom for Churchill: ‘The Churchill Lollipopper Campaign’
Mindshare and Y&R for Marks & Spencers:’ Winning Christmas with a new screen icon’
Drum wins Gold and Best of The Best at the Brand Film Festival
Across a variety of filmcraft and sector categories, the judges awarded 30 bronze, 30 silver, 17 gold awards— with six of those gold winners also being crowned Best of the Best.
• Issues and Crisis Management: TMW Unlimited for Unilever (Lynx) - Men in Progress
• Consumer Goods and Retail: MullenLowe London for Unilever/DiG Persil - Free The Kids
• Viral: Lucky Generals for Hostelworld - Hostelworld Presents: In Da Hostel with 50 Cent
• Brand Documentary: Precious Media for Omega Every Split Second Counts - The History Of Olympic Timekeeping
• Brand Documentary: LadBible Group, Drum and OMD for RNLI - RNLI Respect The Water
• Brand Documentary: VICE for UBS - Nashira: Peace and Prosperity in Colombia's Matriarchal Village
Pick of the week: Warner Bros “Continuity bat” by Drum and PHD
It was always going to be tough to follow the multi-award-winning ‘Lego Movie ad break’ but getting Lego Batman actor Will Arnett to voice 18 special ads shows the possibilities of proper creative media thinking.
The creatives were Andrew Wilson and David Williams at Drum.
Brand: Warner Bros Title: Continuity bat Agencies: Drum, PHD Client: Martin Gough, deputy marketing director
Creative Work of the Month: Publicis New York, White Bear Studio, Drum, MullenLowe and more in the running
As we step into December and wave goodbye to November it’s time to find out which work will be crowned as our latest Creative Work of the Month. Earlier this year we started pitting our Creative Work of the Week winners from all three round ups (Europe, Americas and APAC) against one another to determine the ultimate global Creative Work of the Month winner. And as the month draws to a close it’s time to find a new winner.
Voting for Creative Work of the Month will be open until 12pm (GMT) on Friday 2 December, with the winner announced shortly afterwards on The Drum website.
In the running this month from Europe we have White Bear Studios, Drum, Now and DDB Brussels; APAC brings us work from MullenLowe and from the US there’s work from Publicis New York, Tribal Worldwide, Hill Holiday and R/GA.
As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.
Age UK campaign highlights loneliness at Christmas
Age UK has launched its 2016 Christmas campaign, comprising two short films starring James Bolam and Miriam Margoyles.The films, created by Drum, show the actors dramatising the stories of two real people, Roy and Janet, who use the charity’s telephone friending service to stave off loneliness.
“I remember the first time I saw her,” the fictionalised Roy recalls of his wife. “She had a yellow dress on, I’ll always remember that. I told her, ‘You’re the kind of girl who would ride shotgun on a stage coach’. She was my right-hand man.”
He goes on to talk about speaking to himself after his wife passed away.
The spot ends with a call for donations and ties in with the charity’s ongoing ‘No one should have no one’ campaign.
A three-minute version of Roy’s story will air during ITV’s Good Morning Britain. Shorter, contextually relevant ads will air in the run-up to Christmas. There are also geographically relevant messages, created using Age UK’s loneliness data. Analysis from the charity shows that 1.2 million older people in England are chronincally lonely.
Media was handled by Manning Gottlieb OMD.
Age UK was given a considerable bump for its Christmas campaign last year, being the charity partner for John Lewis and Adam & Eve/DDB’s “Man on the Moon” spot.
Age UK’s Christmas 2016 advert may be heart-breaking, but it’s the most important one yet
They always say that Christmas wouldn’t be Christmas without any presents – but, as Age UK’s new festive adverts have proven, there’s much more to the 25 December than tearing the wrapping paper off of a well-chosen gift.
Based on a true story, we first hear Janet’s voice as she chats about her travels across the world – and she recalls how she once visited Australia, only to find herself being interviewed by a journalist who lived just around the corner from her home in the UK. She’s brave, she’s independent, and she’s a lot of fun.
But, as the camera pans across the room, we soon realise that the bubbly elderly woman (played by Miram Margoyles) is completely alone – and that this is not an unusual occurrence.
Sainsbury’s unveils ‘step change’ in advertising with new food campaign
Sainsbury’s has unveiled an energetic and joyful food-focused campaign that marks a “step change” in its advertising strategy. The spot, “Food dancing”, which launches today, features a diverse cast of real people joyfully dancing in their kitchen while cooking. It is set to a specially-created track that will be released on Spotify. The ad ends with the phrase “#fooddancing is living well.” It is the first work from the supermarket’s new ad agency Wieden & Kennedy, which replaced Abbott Mead Vickers BBDO after 35 years last year.
Sainsbury’s director of marketing planning and propositions, Mark Given, said the work was “the most interactive campaign we’ve ever done” and said it marked a “step change” in the supermarket’s advertising. He said: “We’ve been sharpening our strategy for the past six to nine months. It’s an immensely competitive sector, lots of companies are spending a lot of media investment doing similar stuff. We wanted to find a distinctive way of talking about food.”
Campaign have released a list of 10 female directors you should know. Number two is the fantastic Liz Unna, who we have worked with on our Age UK Winter Campaign.
“Liz’s enthusiasm for our campaign idea was infectious, so we were thrilled when she came on board as director. She fully endorsed the ambition to turn these real older people’s stories into short dramas and her vision for the performances, locations and lighting ensured that we delivered highly sensitive, beautiful and moving films for our client.”
Liz won Best Online Film at the Shots Awards two years in a row for her poignant documentary character studies for the Times. Her recent Age UK Christmas work achieves similar levels of poignancy, but this time with a script.
Play-Doh is launching its first-ever TV campaign for the UK market as it celebrates its 60th anniversary. The Hasbro brand has created a stop motion film about a grey blob called George who is transformed into a half-shark, half unicorn in a story populated with other magical creatures from an elephant with rainbow wings to a giraffe with a dragon’s tail. The ad was made by Drum, Omnicom Media Group’s content agency, and will air during family films on Channel 5 and Sky.
Tesco and McDonald’s seize on London Night Tube launch
Tesco and McDonald’s were among the brands using the launch of London’s Night Tube this weekend to drive business. The service, which runs through the night on Friday and Saturday, initially on two lines, kicked off on Friday night after long delays caused by negotiations between TfL and transport union RMT.
McDonald’s took to Twitter to remind followers that it already ran 24 hour restaurants close to several stations on the two lines.
With #WorldEmojiDay trending on Twitter, brands have tapped into the trend during the annual celebration of the colourful visual language. With the social media arms race intensifying between these brands, several competed for prominence on Twitter, chasing the most RTs and likes for the free brand engagement.