The Collective celebrates the unique relationship we have with a variety of specialists who help us create award winning work. We believe collaboration is the key to making work that really cuts through. So we work with a collective of the best ‘culture makers’ to create and distribute our ideas. From talent, copy-writers, illustrators, animators and directors – people whose expertise and creativity results in making innovative, exclusive and attention grabbing work for our clients. Every month we cherry pick and shine the light on some of our favourites.
Kevin is an LA based brick and clay film producer as well as a YouTuber. His YouTube channel, BrotherhoodWorkshop has over 182,000 subscribers, and he's been animating since the age of 11. LEGO and clay made the perfect tools for him to realise his passion for building other worlds and exploring adventures from his childhood in the form of movies like Indiana Jones and Star Wars. After taking inspiration from other YouTube channels who had gained viral notoriety with humorous film remakes, Kevin set up BortherhoodWorkshop and began publishing LEGO and clay animations, covering films including Lord of the Rings, Jurassic World and Guardians of the Galaxy. Drum was thrilled to work with Kevin on our 'George The Blob' Play Doh campaign for Hasbro.
With a BAFTA and an EMMY under his belt, Marcus knows what it takes to create culturally relevant moments and is our 'go to' hidden camera guy. He's probably most well known for writing and directing the 'Adele Undercover' film, which absolutely smashed BBC records, having been viewed over 60 million times on YouTube. As versatile as he is talented, Marcus' body of work also spans, comedy, documentary, drama, commercials, content and short films for a whole host of brands. He's worked with Drum on campaigns including Burts Bees #BringBackTheBees and McDonalds Good Times. Marcus approaches every project bespokly, while keeping a firm focus on 'real life' narrative storytelling. His next goal is to cumulatively reach 100 million hits across his campaigns during 2017, and Drum is very excited to help him smash that target!
Drum had the pleasure of hosting a speaker session at the Cannes Festival of Creativity this year with our good friend Hamish Hamilton. Our session was titled Creating Global Cultural Moments which gave a rare insight into the man behind some of the world’s most iconic live events ever broadcast on TV. From Superbowl 51 halftime, The Opening Ceremony of the London Olympics, The Oscars, Victoria’s Secret Shows to working with global artists such as Beyoncé, O2 and Bono – how he unifies audiences through the power of emotional connection to create moments that cut through culture. He explained his philosophy from taking creative risks, planned and unplanned moments to being fearless and having a strong vision, open mind and reliable team. The talk was a huge success and we are thrilled to have collaborated with Hamish & the team at Done & Dusted at Cannes this year. To find out more about Hamish, please visit https://www.doneanddusted.com/people/profile/hamish-hamilton.
Last year, Warner Bros tasked us to create some content for The Lego Batman movie. Our idea was to have Lego Batman take over the continuity announcements on Channel 4 across a whole weekend – which meant the involvement of Warner Bros animation department and the voice of Will Arnett. The partnership allowed us unprecedented access to TV schedules, meaning we could have Lego Batman cracking jokes about Come Dine With Me, Hollyoaks and other staples of British TV.
The incarnation of Batman we saw in The Lego Movie became an instant fan favourite – not to mention one of the more interesting versions of the iconic character we’ve had in recent years – and Will’s voice is integral to that. We worked with him remotely, ferrying our scripts over to The States in batches whenever we could secure an hour of his time here and there. He was all over it, bringing the same bold, irreverent humour we recognise in the Lego films and his roles in Arrested Development and Bojack Horseman. A comedy hero for many of us at Drum, Will was a pleasure to work with and helped us bring to life one of the more out there ideas we’ve had in recent times.
Rough Cut are a Bafta award winning scripted comedy and entertainment production company, known for the cult hit mockumentary ‘People Just Do Nothing’ and highly acclaimed BBC comedy ‘Cuckoo’. We're lucky enough to be working with them and creating a series for Planters that launches mid April - watch this space! "Working with probably the best producers of comedy in the UK right now was a real delight. Rough Cut have taken our bonkers idea and turned it into something we genuinely feel audiences will love. It's time for Mr Peanut to come out of his shell.”
Liz grew up between the wilds of New Mexico and the bars of Brussels and eventually made her way to London. She cut her teeth in the Creative Services department of Discovery Channel and eventually became Creative Director. She then moved to Channel 4 as Creative Director of FilmFour, and subsequently of More4 when it launched, overseeing all of its on-air identity and scooping several D&AD awards along the way. She has since made TV commercials and online content for a wide range of clients. She has also directed long form drama and documentary films for Channel 4 including' How The Snowman Came To Life', a film about the life of Raymond Briggs. Two of Liz’s films for The Times/Sunday Times won at the 2015 British Arrow Awards: Bringing The World to Britain (silver arrow) and The Art of Satire (bronze arrow). The films are part of the Unquiet Film Series, which won a gold arrow for Best Web Based Series.
Bringing The World To Britain won the Branded Content of the Year at the Shots awards in 2014. Liz was awarded a Wood Pencil at the D&AD Professional Awards 2015, for The Art of Satire. "We loved working with Liz (and a number of Drummers have worked with her over the years, which is a testament to her popularity at the agency) because she is charming, insightful and honest, all qualities that shine through in her directing style. Her ability to reveal something true and meaningful about a person really marked her out as the perfect collaborator for our Age UK films that tell the stories of lonely older people through dramatic monologues".
At our annual company meeting, we had the pleasure of the very talented Director Mat Whitecross being our guest speaker. Mat talked to us about when he co-directed with Michael Winterbottom, on The Shock Doctrine, an adaptation of Naomi Klein’s controversial book and making the Sex&Drugs&Rock&Roll feature film – a surreal biopic of punk legend Ian Dury, which was released to critical acclaim and nominated at the 2010 BAFTAs. We listened to Mat’s vision and watched a behind the scenes film for the making of the Adventure of a Lifetime music video for Coldplay, as well as hearing about how he worked with the very talent Gallagher brothers in making the feature documentary Supersonic, which is about the early years of legendary British band Oasis.
He is currently in pre-production for his next film The Man Who, a drama based on the life of Beatles manager Brian Epstein, and filming long-term with Coldplay on their A Head Full of Dreams tour. As well as Coldplay, he has collaborated on videos with a variety of international artists The Rolling Stones, U2, Take That and Jay-Z. He has also made films for Comic Relief, Alzheimer’s Society, Greenpeace and Save the Children, and political broadcasts for the Labour Party.