Faced with hundreds of options when it comes to skincare, consumers are never sure what’s going to work for them. Burt’s Bees believe that the best way to care for your skin is to treat it with love. And this is supported by their product range which are intentionally crafted created with natural ingredients that work with your skin, not against it.
In 2020, we were tasked to build trust and skincare credentials across the Burt’s Bees portfolio through multiple global briefs.
Self-care can be a complex issue. Between the demands of modern life, and our natural tendency to put others first, we often forget to replenish ourselves. Nowhere is this more evident than in the skin of our hands. Often the most hard-working, it requires powerful hydration to restore natural moisture. It can also be the most neglected. So, in social stills and videos, we sought to reaffirm to our audience that simple acts of self-care, like nourishing tired hands with natural ingredients, don’t just restore our skin. They restore our natural capacity to care for the world too.
MAMA AND BABY
The Mother and baby skincare category is awash with people telling parents what they should and shouldn’t do, but no one knows their baby better than them. The campaign looked to reassure parents with imagery and video content that encouraged them to trust their natural instincts. We worked with Mum influencers to capture their unique step by step routines and their baby’s reactions. The content was set in the comfort of their own homes, truly showing parents that their natural way is the best way.
Within China, there are swarms of natural brands in the skincare market. So, Burt’s Bees needed to drive differentiation through education, efficacy and delight of their Res-Q skincare range. In a suite of assets, we brought to life the powerful Cica ingredient story. Cica is an incredible natural ingredient that not only heals but soothes skin too. The skincare range is also safe to use on the whole family. Through these assets we highlighted beautiful imagery of the Cica plant, brought to life the healing and soothing properties of the range and instructional assets of how to use the Res-Q products.
Group Creative Director
Associate Creative Director