The Esports is a billion-dollar business with a UK audience of 4 million. An audience brands are vying to connect with and with an ambition to become the number 1 PC gaming hardware by 2020 - an audience Omen by HP need to connect with. But how does a brand established in 2014 go from noob to pro and win over passionate gamers who are savvy to advertising?
They need some skin in the game.
So we first powered up their credibility by securing sponsorship of the inaugural Overwatch League and recruiting the best players – The London Spitfires and UK newcomers Team Excel. Then to give gamers the inside knowledge and skills they crave to dominate the game, we created a brand-new entertainment show, made with gamers, for gamers, positioning OMEN as an authentic part of Esports culture in the UK.
The OMEN Esports Report is a monthly magazine show streamed live on Twitch and Facebook starring the sport’s biggest names. Each episode arms gamers with the skills to succeed, not just the machines, entertaining those looking to get the edge.
Hosted by popular Esports personalities Frankie Ward and Pala Gilroy Sen, they welcome industry pros, gaming influencers and world class teams to the studio each month to discuss the biggest global tournaments debate the latest titles and industry news deliver pro tips, tricks and strategies to help our audience dominate their game through live gameplay challenges and invite viewers to be part of the action with chances to win OMEN swag.
The show set out to educate and inspire an avid PC gaming audience, driving conversation and debate across social with each episode structured to provide snackable content throughout the month.
We drove a mass awareness of The OMEN Esports Report through our media partner, Gamer Network, generating more than 240,000 live views and 40m video views of cut-down content. Awareness of OMEN by HP amongst our core audience increased by 10% from 15% to 25%, helping to continue establishing OMEN as a major player in the Esports World.
And this isn’t game over. The OMEN Esports Report returns for a second series in May 2019 continuing to establish OMEN as a major player in the UK Esports scene.
Senior Account Manager
Head of Design