We were tasked with creating global social campaign assets to launch and promote the new Remington Hydraluxe Pro range. The assets needed to complement their existing creative platform, brand guidelines and be flexible across markets whilst achieving impact and stand out on social. Additional challenges included working with existing assets, very tight timings and production at the start of the first UK lockdown.
Our approach was to create social-first ideas that were impactful, disruptive and socially native. Bringing together Remington’s brand positioning “Moisture Makes the Difference” as well as the key product benefits, we visualised moisture in a striking illustrative style that boldly highlights the hydrating benefits achieving cut-through.
To do this we created playful and vibrant illustrations that visually brought to life how the Hydraluxe range levels up hairs’ natural hydration and incorporated these with the existing campaign visuals. We also created a ‘hands on trial’ of the Hydraluxe hair straightener moisture mist feature, with a playful tap to moisture Instagram Stories execution.
Group Creative Director
Associate Creative Director