Walkers wanted to promote their new limited edition Heinz sandwich flavour crisps as well as their crisp sarnie club pop up restaurant. Walkers already had their TVC promoting their limited edition crisps but they wanted branded content that could unfold in their crisp sarnie pop up restaurant and reach viewers that hadn’t engaged with the TVC in a fun and entertaining way.
A content partnership solution allowed us to create a humorous entertainment series with ITV featuring Paddy McGuiness, which felt authentic and played to the interests of their audience whilst reinforcing the link between the ‘perfect partnerships’ of the flavours. We created a series of four short episodes hosted by ITV’s Paddy McGuiness and housed on ITV player and YouTube.
The series was hosted on ITV Player and YouTube and was promoted across these channels as well as other digital inventory, including Facebook. It resulted in 2.4 million video views and over 900,000 total impressions.
Associate Creative Director
Phil Harris & Maree Gecks