At a time of the year when car insurance is the last thing on most individual’s minds, Confused.com were hoping to change this by providing the perfect Christmas soundtrack for the long journey home. DRUM secured a partnership between Confused.com, the UK’s longest-running insurance comparison site and Spotify in order to make the drive home for Christmas an enjoyable one!
We were able to get the popular comparison site to join forces with Spotify to deliver bespoke Christmas playlists inspired by users’ top streamed trackers. Each playlist is personalised for each individual based on the length of people’s journey home for Christmas and their desired level of festivity.
1.1 million unique individuals reached across the two week campaign. 51,543 Clicks-to-microsite
Head of Commercial Partnerships